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GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Recommend that the senior executive adapt the presentation for each audience.
B) Reach out to a contact in each location and request audience feedback after the presentation.
C) Rewrite the materials for each audience and forward them to the executive.
D) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Aggressively push back against criticism.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

3. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Designing a creative social media campaign that will highlight the product's innovative features.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Meeting with suppliers to determine whether marketing costs can be shared.

4. Media content analysis is a systematic procedure used for:

A) defining the most popular media.
B) defining what media are talking about.
C) understanding public opinion trends formed under media influence.
D) selecting the best media channel.

5. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Number of departments represented and cost per active participant
B) The number of comments, videos, and photos posted
C) Overall cost of the tool and participant feedback on its functionality
D) Frequency of use and quality and volume of content shared between participants

Solutions: