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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
A) Increase the frequency of email sending to boost engagement.
B) Broaden segmentation criteria to reach more diverse audiences.
C) Scale back sending for specific ISPs until the issue subsides.
2. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A) Frequency Split
B) Scoring Split
C) Path Optimizer
3. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Mark the data extension as Sendable.
4. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
A) Edit the fields in the synchronized data source.
B) Create a data filter that includes the new fields.
C) Create a new data extension with the new fields.
5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
A) Configure Field-Level Encryption inimport file.
B) Manage Files in File Transfer.
C) Specify character encoding in import file.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |







