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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - RPL personalization language basics - Content Library and document management |
| Topic 2: Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Topic 3: Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Topic 4: Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Topic 5: Account Administration | - User roles and security settings - Account management tasks |
| Topic 6: Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
| Topic 7: Reporting | - Live and distributable reporting URLs - Insight reports |
| Topic 8: Initial Configuration and Deliverability | - Deliverability best practices - Account setup and IP warm-up |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
D) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
A) Recipient registers a SPAM complaint for an email.
B) Recipient inbox is full, so the promotional email is rejected by the server.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient deletes a promotional email from the inbox.
E) Recipient selects a Reply-to unsubscribe in a promotional email.
3. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
E) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
4. In RPL, how do you reference a value in a data source?
A) data_source.field_name
B) fieldname
C) project_name.field_name
D) data_source_alias.filed_name_alias
5. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: A,B,E | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A |







