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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 2: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 3: Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Topic 4: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 5: Data Mapping and Modeling | 5% | - Data structure and relationships - Dimensions and measures - Source of truth configuration |
| Topic 6: Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Topic 7: Data Integration and Ingestion | 12% | - Refresh schedules and data flow - Data streams and connectors - API and file-based import |
| Topic 8: Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| Topic 9: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 10: Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Topic 11: General Functionalities | 13% | - Navigation and interface - Basic concepts and terminology - Core platform capabilities |
| Topic 12: Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
| Topic 13: Reporting and Analytics | 12% | - Report creation and scheduling - Attribution models - Insight generation and interpretation |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
A) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
B) EXTRACT(csv[campaign_name'],-,0)
C) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
D) EXTRACT(csv[campaign_name!;@',1)
E) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?
A) 1
B) 0
C) 2
D) 3
3. A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A) Custom classification
B) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
C) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
D) Data Classification
4. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
A) 300
B) 150
C) N-A
D) 100
5. A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
A)
B)
C)
D) 
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |







