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  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
  • Updated: Aug 14, 2026
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  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
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  • Exam Code: 1Z0-340-20
  • Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
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  • Fundamentals of the Eloqua platform
  • Configurations required for CRM integration
  • Tasks such as in initial, digital, email, and form configuration
  • Additional Eloqua Services
  • Features that support data management
  • Platform architecture and data model of Eloqua
  • Timeline and deliverables for a successful implementation
  • Features that support automation

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Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Database Management, Tracking

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Describe how Eloqua tracks visitor data and define the tracking script integration process
  • Configure microsites
  • Create and configure custom objects and illustrate custom data object services and processing
  • Configure contact and account fields and views
  • Implement data standardization initiatives and describe Eloqua's data prioritization features and tools

Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Eloqua Fundamentals, Data Model

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps:

  • Create a segment
  • Create an email
  • Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
  • Generate key reports
  • Describe Eloqua data objects, how they relate to each other and cases for use

Understanding functional and technical aspects of Oracle Eloqua CX Marketing 2020 1Z0-340-20 Security Settings, and Branding and Deliverability

The following will be discussed in the ORACLE 1Z0-340-20 exam dumps pdf:

  • Create Users and customize a security group
  • Describe the background and methodology for warming dedicated IP addresses
  • Configure company settings
  • Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
  • Explain the importance of asset permissions and contact level security

Reference: https://education.oracle.com/oracle-eloqua-cx-marketing-2020-implementation-essentials/pexam_1Z0-340-20

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Oracle 1Z0-340-20 Exam Syllabus Topics:

SectionObjectives
Web Tracking and CRM Integration- Web Tracking
  • 1. Tracking scripts
  • 2. Digital behavior analysis
  • 3. Visitor activity monitoring
- CRM Integration
  • 1. Data synchronization
  • 2. Oracle CX integrations
  • 3. Salesforce integration concepts
Automation and Lead Management- Lead Scoring
  • 1. Lead qualification processes
  • 2. Profile and engagement criteria
  • 3. Scoring models
- Program Builder and Campaign Automation
  • 1. Automated workflows
  • 2. Program steps and actions
  • 3. Program analysis
Data Management- Data Imports and Exports
  • 1. Update rules
  • 2. Data cleansing
  • 3. Import processing
- Contacts and Segmentation
  • 1. Shared lists
  • 2. Segments and filters
  • 3. Contact fields and records
Reporting and Analytics- Insight and Reporting
  • 1. Marketing analytics
  • 2. Performance dashboards
  • 3. Campaign reporting
Campaign Management- Campaign Design
  • 1. Campaign canvas
  • 2. Campaign elements
  • 3. Campaign activation and monitoring
- Email Marketing
  • 1. Dynamic content
  • 2. Personalization
  • 3. Email creation and editing
Account Configuration and Administration- Email Configuration
  • 1. Subscription management
  • 2. Email groups
  • 3. Deliverability settings
- Security and User Management
  • 1. Account administration settings
  • 2. Security groups
  • 3. User roles and permissions

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