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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Topic 2: Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
| Topic 3: Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 5: Automation | 20% | - Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design |
| Topic 6: Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A) Create a form with a Completion Action to send a pricing sheet.
B) Create a Dynamic List based on page view to segment automatically
C) Create a special campaign to track pricing page views.
D) Create a Page Action set to Tag prospects as having viewed it and add them to a list.
2. There is Custom Field Type in Marketing Cloud Account Engagement called Email
A) False
B) True
3. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?
A) Automation rule match All
B) Page Action
C) Completion Action
D) Automation rule match Any
4. How many automation rules can you have
A) Always 100
B) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
D) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
5. Select available User Roles
A) CD Marketing
B) Sales User
C) Sales Manager
D) Sales
E) Administrator
F) Marketing Manager
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A,C,D,E |







