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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Up-selling to a higher value product.
B) Optimizing the supply chain to minimize stock-outs.
C) Triggering store to store transfers.
D) All of the above.

2. What can service scheduling include?

A) Credit
B) Delivery
C) Service
D) All of the above.

3. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) building a 1:1 interaction with the customer
C) up-sell potential via outbound calling centers and automated dialers
D) cable television infomercials

4. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Customer segmentation.
B) Unica
C) Cross-channel campaign management.
D) All of the above.

5. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile shopping studio.
B) Mobile starter store.
C) Mobile framework.
D) Commerce light.

Solutions: