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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Optimization | 10% | - Performance Analysis
|
| Topic 2: Campaigns and Experiences | 22% | - Web Personalization
|
| Topic 3: Interaction Studio Fundamentals | 12% | - Platform Overview
|
| Topic 4: Recommendations and Decisioning | 12% | - Personalization Logic
|
| Topic 5: Integrations | 11% | - Salesforce Ecosystem Integration
|
| Topic 6: Segmentation and Targeting | 15% | - Audience Management
|
| Topic 7: Data Management and Identity | 18% | - Identity Resolution
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
A marketer would like to display the most common products purchasedby previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Co-Buy
- B. Similar Items
- C. Trending
- D. Co-Browse
Correct Answer: A 🗳️
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Variation
- B. Exclusion
- C. Ingredients
- D. Booster
Correct Answer: D 🗳️
Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to include built-in fields on a segment export
- C. The option to include all custom fields on a segment export
- D. The option to exclude anonymous fields on a segment export
Correct Answer: C 🗳️
How does a developer share web templates from one dataset to another?
- A. Deployment manager
- B. Copy
- C. Download to zip file, upload zip file
- D. Clone
Correct Answer: C 🗳️
What can you learn from segment compare on the segment detail tab?
- A. To compare users, engagement activity and other actions across segments displayed
- B. To understand view time purchases attributes revenue by category
- C. To view individual users that are part of the segment
- D. To understand what campaign use the segment for targeting
Correct Answer: A 🗳️
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