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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

What are the key technical items required to set up during implementation?

A. Tracking Code
B. CNAME
C. Using Custom Fonts
D. Email Authentication
E. IP Whitelisting

Question 2

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?

A. Prospects were removed from the recipient list after clicking the call-to-action link.
B. Prospects were deleted after clicking the call-to-action link.
C. Prospects clicked the call-to-action link multiple times.
D. Prospects clicked the unsubscribe link.

Question 3

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A. Send emails to prospects from Gmail.
B. Append UTM parameters to a prospect record.
C. Sync prospects with Google AdWords.
D. Update the conversion field in Google Analytics.

Question 4

How can an admin find the number of mailable prospects in their database?

A. View the sync queue
B. Navigate to the overview section
C. View all Segmentation lists
D. Navigate to the prospect list and select "Mailable Prospects"

Question 5

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

A. Ability to send the email immediately
B. Ability to schedule the email
C. Sender options
D. Custom reply-to address
E. Recipient and suppression lists

Solutions: